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Transcription of this question: 4.Creative Bleu (CB)Creative Bleu (CB) is an Australian media private limited company which has produced manyinnovative television (TV) commercials. Jennifer Joyce, the Chief Executive Officer (CEO), set upthe company with three college friends. CB now employs 24 people.The organizational culture is technological, collaborative, innovative and task-orientated.Flexible project teams of four are created and rotated to generate new and creative ideas. On occasions,decisions are made intuitively All employees have equal input into the decision-making process.CB has an employee share-ownership scheme, and profits are shared among all Of the shareholders.Jennifer has a democratic leadership style. Staff turnover at CB has been very low.CB has received a substantial contract to produce a TV commercial. The commercial will be fora new product. The commercial will also help CB gain entry into a new international market:South Korea. The long-term financial benefits for CB could be significant, but Jennifer is worried thatCB will use all its working capital on this operation. Moreover, CB does not have a Korean speakeramongst its staff.Jennifer and the staff see the production Ofthe TV commercial as an opportunity for CB to enter a newmarket and grow. Jennifer has two strategic options for CB:grow internally by producing the TV commercial in Australia. CB would finance the wholeoperation and employ additional staff translators, local Korean actors, and technical support staff.• form a joint venture with a Korean media company. CB would share the costs Of the operationwith them. The TV commercial would be produced in Seoul, South Korea. Given the size Of theoperation, CB would relocate one of their teams to Seoul.(a)(b)(c)(d)(e)Define the term Olganizational culture.Identify two key features Of intuitive decision-making.Explain two benefits and one cost to CB Of using an employee share-ownershipscheme.Analyse the effectiveness Of using flexible project teams for CB.Recommend which Of the two strategic options CB should pursue.[2 marks][2 marks][6 marks][6 marks][9 marks]

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