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Transcription of this question: 4.(a)(b)(c)(d)Describe two features Of benchmarking.Explain two advantages for The Imperial Of having “separate profit centresfor the hotel itself, for the restaurant and for the special events services”(lines 67—68).Explain how Porter’s generic strategies may provide Martin Kimathi with aframework for building competitive advantage.Evaluate two al ternati ve approaches to resol ve the conflict surrounding Guthoni ‘sdismissal.[4 marks][4 marks][4 marks][8 marks]

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