Calculator Allowed: Yes



Transcription of this question: 4.Peace Frogs (PF)Peace Frogs (PF) is an American company selling clothes andaccessories that are branded by a frog making the “peace sign”PF specializes in teenage and young-adult clothing.The company started operations in 1985 with the sale Of multi-colouredshorts designed after various national flags from around the world.Founder Catesby Jones chose the name Peace Fmg.s because theContent removed forcopyright reasons.frog is a Native American (American Indian) symbol for peace and, in some cultures, a symbol forgood luck. As the shorts reached maturity in the product life cycle, the company shifted to sellingOther items, always branded with the image Of the “Peace Frog”PF products include T-shirts, sweatshirts, hats, swimsuits, stickers and Other items. In 2007 thecompany introduced organic cotton T-shirts to its branded product line. The cotton meets rigorousorganic certification standards. The T-shirts are made without using chemicals harmful to theenvironment. The company refuses to purchase clothing from manufacturers that employ children orwho do not maintain rigorous safety standards.PIZ uses e-commerce and has its own retail stores in eleven American states. Since 1998 the companyhas had multi-coloured vans that drive to shopping centres, concerts and theme parks around thecountry. Drivers then sell PF branded products, using the van as a retail store.A concern among environmentalists is the decline in the number Of species Of frogs worldwide.At present, several species Of frogs face extinction. The destruction Of their natural habitat is themain threat for them. PF makes financial contributions to several organizations committed toenvironmental protection, which strengthens PIZ S brand.(a)(b)(c)(d)Identify two features Of e-commerce.Explain two ways PF practices corporate social responsibility.Analyse the benefits Of two methods Of distribution Of PF products.Discuss the importance and role Of branding for PF.[2 marks/[6 marks][5 marks][7 marks]

Leave a Reply