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Transcription of this question: 4.GSKAs the chief executive officer (CEO) Of GlaxoSmithKline (GSK), a large pharmaceutical company,Andrew Witty is perceived as profiting from the misfortune of others. GSK has profited significantlyfrom the HI NI flul pandemic. In 2009, GSK had received orders for 195 million flu vaccines andsales revenue from the vaccine in 2010 was IJSS1.3 billion. Andrew said, “If a pharmaceuticalcompany cannot make a profit during a pandemic, when can itAndrew will also cut costs by USSI .7 billion by 2011 , which will result from 10000 redundancies.(a)(b)(c)(d)Describe two characteristics Of a public limited company.Using the concept Of price elasticity Of demand, explain GSKS pricing strategyfor its flu vaccine.Using the Ansoff matrix, examine one Of the strategic options planned byAndrew.Discuss GSKS aim to “balance the need to make a profit with the ethical sideOf health care”.[4 marks][6 marks][6 marks][9 marks]

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