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Transcription of this question: 3.The Q-Drum: “A Revolution in Thinking and Innovation”The problem is obvious. Millions Of women and children worldwide endure backbreaking labourcarrying open, unstable heavy water containers for long distances.[Source: http•J.’uunv_gIobaIeducationednaedu_aWimages1002501.jpg, 20 October 2008]The solution: the Q-Drum, invented by brothers Hans and Piet Hendriske. The brothers haveobtained a patent (intellectual property rights) for producing the Q-Drum.[Source http:/,/eu»scrapseomtiIe02008.•09qdrumIjpg, 20 October 20081Even a child can pull up to 50 litres Of water in the doughnut shaped plastic drum as it rolls alongthe ground. In a recent test, one family Of 13 used the Q-Drum daily, travelling 12 in20 months, providing 120 000 litres Of transportable water.”The Q-Drum represents a revolution in thinking and innovation”, claimed Dr Paul Polak, who runsan organization helping poor farmers become entrepreneurs. He added, “A billion customers inthe world need a USS2 pair of eyeglasses, a USSIO solar light and a USSIOO house. Why doinnovators and designers only research and develop products that target the needs Of the planet’srichest 10%(Question 3 continued)(a)(b)(c)(d)Define the following terms:(i) innovation(ii) distribution channels.Explain the role and importance Of obtaining a patent (intellectual propertyrights) for the Hendriske brothers in producing the Q-Drum.Analyse two reasons why “innovators and designers only research and developproducts that target the needs of the planet’s richest 10%”Discuss an appropriate marketing mix to increase sales Of the Q-Drum.[2 marks][2 marks][6 marks][6 marks][9 marks]

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