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Transcription of this question: 4.(a)(b)(c)(d)Describe two benefits for LadyA of outsourcing the production of perfume andcosmetics to Malaysia (lines 113—114).Explain how expensive internet videos that “did not generate any directrevenue” (line 101) contributed to LadyA’s marketing mix.Explain the role of branding for LadyA in a global market.Discuss whether the effectiveness of Alejandra’s leadership style is the resultof natural skills and abilities, or a consequence of the circumstances shefaced.

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